“The Severity of Mental health is being neglected, misunderstood and underestimated in our society and globally. In Nigeria, we aspire to live a 1st world lifestyle, the entertainment, the drinks, the food and other recreational activities, but have 3rd world facilities in infrastructure, leadership and most especially health care.
This reality has unfortunately driven a large number of people to an early grave because of the disconnect between our lifestyle and support systems. Traditionally the African support system is usually built around the community, times have changed and the impact of globalization and social media has disrupted these traditional support systems.
As we keenly absolve a global culture, we have failed to also absolve the global support systems that sustain the culture, young people feel misunderstood, nobody is listening and nobody is watching, it’s even more depressing to feel helpless.
Everyone seems to be concerned about career, relationship, social media, fashion and the likes of it but Mental Health has been neglected.
Gidi Cartel though the Camo. Noir Collection is dedicated to the cause of raising Mental Health awareness and supporting non-profit partners. We pledge a percentage of sales from the Camo. Noir Collection to financially impact these support systems we desperately need in our society.”